CRO is a recipe for compound growth. Whilst the majority of businesses out there rely heavily on attracting new customers to increase revenues, this soon gets expensive - marketing and advertising aren't cheap!
The smarter option is to CONVERT more customers. when you're converting more, sales go up and the cost of acquiring new customers comes down. It's like going to the well with a bucket full of holes, wouldn't it make
more sense to use a better bucket?
This scenario may sound familiar. You have good traffic and a decent product but you're just not selling as much as you'd like. Is it the website? Is it the advertising or the competition? Maybe it's the sales process itself. CRO ends the frustrating guesswork by clearly diagnosing the problem and developing a solution based on sound research. The difference between a 3% conversion rate and 6% is huge - it's a 100% increase in sales and revenue which simply can not be ignored.
How we approach CRO
Whilst many CRO companies jump straight on the tools and start testing, we're more like an experienced doctor or mechanic, we spend most our time diagnosing the problem. The real CRO experts know that the key to good results is research so we invest heavily in qualitative and quantitative methods to really understand your market and why they're not buying BEFORE testing possible solutions.