Performance-based Marketing Consulting
& Strategy with Guaranteed Results

Tired of trying different agencies and tactics with little or no results?
We know, so were our clients before they started working with us.

Testimonials

Civic Steel Homes

Matt lead our marketing campaigns with a calm and creative approach to keeping an eye the big picture. He was always interested in how all the disparate parts of our marketing could work together, and aimed to integrate an overall plan. He listened to our needs, was always in communication and responded quickly to creative deadlines. Matt was always easy to work with, gave much needed focus, and added clarity to our message - qualities not easy to find in the world of marketing promises.

Kirsten Horner, Sales Manager

Accumulus Advisory Board

Our company just launched our completely revamped website to ensure it worked from a Google and SEO point of view. We couldn't be any happier with the way the site turned out, and our experience with Matt Dillion from Boss Projects. He took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attractive site with all the bells and whistles. We discussed our needs for the 6 months ahead and were immediately impressed with how easy he was to communicate with—just real, down to earth, that doesn’t talk over your head with tech jargon. After just two months, Acumulus Advisory had a magnificent position increase, achieving page 1 or 2 status for 54 high-performing google AdWords due to on-site changes made by Boss Projects. Thanks to the significant boost in positions, we have seen a 20% increase in organic traffic compared to the same period 12 months prior.

Lucy Boulos

Director, Roberts & Cowling

We have been working with Boss Marketing Projects for nearly 2 years. Matt and his team have delivered amazing results in that time. Our enquiry rate has skyrocketed and due to his work on our website refurb, the enquiries have been of a high standard, which means we don’t have to do a lot of filtering! Matt and his team are exceptional at delivering excellent value. They manage and report progress regularly which helps us to see what is working and make fantastic decisions about how we market to current and potential clients. We regularly recommend and refer Boss Marketing Projects to our clients, which provides no higher recommendation.

David Cowling CA

The Problem with Most Marketing Agencies

Unfortunately many marketers have lost their way. Obsessed with the latest tactics and the bright shiny objects they've forgotten the basics of marketing and how it works. The result? Usually poor results and dissatisfied clients who lose faith in 'marketing'.

Our Solution

Effective marketing happens in 3 phases: Diagnosis, Strategy & Execution. Our market-oriented approach ensures we understand your customers and your market through research and then develop a strategy with your business goals in mind to deliver great results - guaranteed.

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The simple (but challenging) 7 Step process for developing an effective marketing strategy.

ORIENTATION

Start by being market-oriented. You know that customers are the most important part of your business but you don't fully understand them, what they need or how they think.

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RESEARCH

Learn about your customers so you can market to them effectively. By combining research methods and primary & secondary data we can begin to know who they are, how they think, how they buy and most importantly how to reach them.

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SEGMENTATION

Mapping the Market. Now that we know our customers a little better let's lay them out on a market lansdcape so we can see all of our options.

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TARGETING

Having surveyed the market, who will you target and why. Who represents the greatest opportunity, where is your competitive advantage and who should you ignore.

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POSITIONING

What do you stand for? Why are you different? By considering the 3 C's - Customer, Competition and your Company - what do you want to be known for? If someone asked your ideal customer "What do you think of X company", what would you like them to say?

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STRATEGY

We've done our homework, we know who we're targeting and how we will position ourselves. Know considering our business objectives and the way our customers buy products like ours - where do we start, what is our 'play'?

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THE TACTICAL 4 P's

Now we're ready to play. What is our product, where will we provide it, how will we price it and how will we promote it?

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BRAND

This is the all encompassing value of our offering. The challenge here is to ensure that every touchpoint a target customer has with us reinforces the brand.

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THIS SOUNDS LIKE WHAT I NEED, LET’S DISCUSS A MARKETING STRATEGY FOR MY BUSINESS

Not ready for a proper marketing strategy? Maybe a lead-generation strategy would suit you better.